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Martin's avatar

Substack is now a forum for the same old Keep Hopium Alive tendency that is nurtured/exalted inside academies. The one word never mentioned in degrowth is the one word no Substack voices ever seem to contend with: corporations.

They are humanity’s form of self-induced extinction. They own it all. There is no counter-force within humanity to stop the totalitarian control of the corporate form that has already produced the sixth mass extinction, ultra-extreme economic inequality, and “paid subscriber” Substack micro-thinking (I’m joking about the importance of the last item, but somebody has to challenge this bubblegum stream).

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J. Friday's avatar

We’ve gotta change the name though, at least outside of academia — as Kate Raworth pointed out in 2015.

I just did an informal study, 92% disliked degrowth most out of the options, many stating it gave them feelings of grossness and ick.

And WEAll just did some research with the Rhizome folks and I think they found “economy that supports all life” was miles above any term as being liked by the general public.

The next r/evolution will inspire people and give them something to be FOR

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Sebastian Crankshaw's avatar

That's really interesting. A 'regrowth' economy, perhaps?

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J. Friday's avatar

We went with wellbeing for when we have to name it, and get consistently solid engagement (hundreds of thousands of views) here and on TikTok with content framing it that way.

It makes sense from a marketing perspective because people (in general) buy and engage with what they think improves their health, wealth, relationships and happiness —- all just facets of personal wellbeing

Apart from that they buy into drama (a good story), so it appears best to simply show not tell, people building the new economy — then it doesn’t matter so much what it’s called!

What we’ve found so far anyway xoxo

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Elliot's avatar

Autonomous vehicle sharing and lab grown meat? Really? How is that possible that such capitalist non-sense fall into an article about degrowth? An other great example of how technosolutionism can subvert even degrowth activists mind.

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Kaiser Basileus's avatar

To imagine a world with half as many people, just imagine the 70s.

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